Did anyone else ever wear the little orange Home Depot apron when they were a kid? I can’t remember how we got them, but I remember my mom handing us mini Home Depot aprons to wear when we did work around the house or for playtime. My favorite part was the little pouch for tools.
I am all about working with the right tools in place. That’s why in this article I’m going to share with you the tools you need to get started blogging as a health coach. This list includes the elements you need to set up or have in place to run a successful blog.
As I said, I’m obsessed with having the right tools available. Under each of my bathroom cabinets, you’ll find a bottle of cleaner and a rag just so I have the tools I need for cleaning readily available. For me, it’s about efficiency and doing the job right.
I’m actually notoriously lazy. If I don’t have what I need right in front of me I would probably just wait until the bathroom gets so disgusting I couldn’t stand not cleaning it.
In order for me to keep a clean house, I’ve got to do the prep work.
It’s kind of the same thing with blogging.
If you want to run a successful blog for your health coaching business or functional medicine practice, you need to do the prep work to have the right tools in place for efficiency and a job well done.
You can’t just slap a 1,000-word article on your website and expect it to take off...well, I guess you could, but most likely it wouldn’t build you much traction. So without further ado, here are the “tools” you need to have in place to run a successful health blog.
Build An Email List
Imagine cooking a huge meal, we’re talking Thanksgiving level quantity here, only to have all your guests bail on you at the last minute. You’re left with all this delicious food and no one to serve it to. That’s what happens when you have a blog without an email list.
Now, unless you already have a lot of patients and their emails you probably won’t have an email list when you start blogging. If you are just launching your business online you definitely won’t have an established email list. That’s okay.
If you’re the hostess of this huge meal and no one shows up, you’ll most likely start inviting your neighbors over so the food doesn’t go to waste.
It’s the same deal when building an email list. You can start with the blog, or dinner, and invite your audience, or neighbors, to subscribe to your email list if they want some of the yummy stuff you’re offering.
The point is, if you’re going to create content and publish it online, an email list will be your first avenue of promotion (I’m talking about an email newsletter here). Not only that, your subscribers will become your potential leads and new clients!
It will be slow going at first and you’ll need email marketing software to collect and track your subscribers' emails. I like to use MailerLite because it’s free for the first 1,000 subscribers, that way you have a low level of risk involved when just starting out.
There are sooooo many reasons you should start building an email list and you can read more about the why here!
A Compelling Lead Magnet
An important tool for building your email list and running a successful blog is a compelling lead magnet.
A lead magnet is just a fancy way of saying, “freebie.”
Simply put, it’s a free resource that your audience can download in exchange for giving up their email. It’s actually HOW you build an email list with a blog. Yes, you can put it up on your website, but if you’re not actively promoting it with blog content, it may not get much visibility.
It’s also another way to provide value to your audience and help them keep YOU top of mind.
The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser's message at least 7 times before they'll take action to buy that product or service. It's a marketing maxim developed by the movie industry in the 1930s.
The more you can get in front of your audience and provide value the better off you’ll be.
Here are a few ideas for a compelling lead magnet:
Roadmap or outline
Access to a community
If you want to start using lead magnets but don’t have the time to create them, check out my Services page. I love making holistic health-related lead magnets for my clients!
This is one tool that you’ve got to have to create a successful blog. Engaging graphics are paramount for promoting and appealing to your audience.
People want to consume online content quickly and in small bite-size pieces. That’s why it’s important to vary the length of your blogs and even your sentences. One way to make your blog posts more appealing is through engaging graphics. It’s also a great way to promote your blog on sites like Pinterest.
You don’t have to be a graphic designer to create beautiful graphics. You don’t have to be a photographer, either.
Grab a few stock photos that align with your brand, I like to use ones that aren’t super popular and I would recommend the same to you. I’ve paid about $75 to gather a library of stock photos that fit my brand that I can interchange throughout my website and graphics.
Here, Canva is your best friend. Once you have some photos go into Canva and create about 20 templates that have a cohesive look to them.
INSIDER TIP: if you’re struggling to create a cohesive look, go check out some of your favorite bloggers' Pinterest pages. Look at the way they pair design elements and try to do the same for your own graphics.
Then, you can easily go into Canva anytime you have a new blog post and quickly create engaging graphics to go with every post!
Bada BANG Bada BOOM.
SEO Research Tool
SEO doesn’t have to be the monster under the bed, folks.
It’s not as complicated as you would think, but it is an important tool to master if you want a successful blog. I won’t get into all the gritty details, but you need to include SEO keywords in your blog posts. My favorite SEO Research Tool is Google’s Keyword Planner. It’s free and easy to use!
Okay, this might come off as a little tongue in cheek, but you can’t have a blog without well-written blog content.
Here are a few tips to write content that is high-quality and will serve your audience well:
Write from an outline
Research before you write
Don’t write when you are tired!
Use Grammarly and spell check
Use the Hemmingway App and aim for grade level 8
Vary your sentence and paragraph length
Use lots of bullet points and numbered lists
Beautify your text with bold, underline, and italics
Focus on educating, not selling (there’s a different place for that)
Okay, I hope I’ve given you the tools to get started blogging as a health coach, especially if you’re launching your business online! Remember, build an email list, and once you have an email list promote your blogs to your list. Use compelling lead magnets to help build that email list. Always add engaging graphics and write for SEO - and write educational, high-quality content.
Because I want to set you up for success I’m offering a resource that will help you blog better:
52 Blog Post Ideas For Health Coaches
Be sure to download it and reach out to me if you have any questions or need any tips! I love to nerd out about blogging :)