I know how hard it can be to come up with ideas to write about when you’re staring at a blinking cursor on the computer screen. Trust me, I didn’t get a degree in journalism without dealing with my fair share of writer’s block. Heck, I’ve experienced it as an entrepreneur while creating content for my own business!
Here’s a secret, the blank cursor doesn’t have to be that intimidating. If you’re a health coach and you want to build your brand and attract clients I’m going to share with you how to find blog post ideas so you never have to stare at a blank word document again. (Okay, you might get writer’s block every now and then, but it won’t be for lack of content ideas!)
If you’re a health coach or a functional medicine practitioner and you want to build an online presence you’ve probably read all the books and listened to all the gurus tell you to start a blog. They will tell you to start creating content and be consistent, but also be original, and don’t copy someone else’s content, and make sure you choose a niche, and yadayadayada, YIKES.
My point of view: You don’t have to reinvent the wheel, all you have to do is provide valuable content that addresses your audience’s pain points.
You don’t have to start a blog at the level of the next Dr.Axe - especially not from the get-go!
Now that you’re feeling a little more comfortable with your priorities for this blogging thing, let’s talk about three ways you can quickly come up with blog ideas to write about.
Check Industry Magazines
Did I mention I got my degree in journalism and worked in radio after college? I wrote commercial spots at the radio station for clients who came in wanting to advertise with us. It was a sports radio so we wanted to maintain a level of energy with all our content. That energy also helped our advertisers stand out.
Do you know the best way I could mimic that excitement in the copy I wrote for these commercials?
Drawing inspiration from industry magazines! Yep, I would check out Sports Illustrated, Runners World, etc., and get the inspiration I needed on how to maintain that high level of energy in my copy.
This trick I learned while working in radio also carries over to other types of writing. One of the best ways you can spark new ideas is to look at what already exists. Check out the headlines and the feature stories of magazines in your health niche and draw inspiration from them.
Go to Barns and Noble, grab a hot coffee and a cozy seat, and peruse through your industry magazines. Be sure to bring a notepad and jot down whatever ideas come to you!
Here is another idea for those of you who are more in tune with the digital world (although I’ll take a physical copy over digital any day, am-I-right?).
This one makes me think about my mom. We all have different love languages and the way she shows hers is most definitely gift-giving. Ever since I moved into a house with my husband she has been adamant about giving us some little trinket or item every time we visit. It’s her way of saying I love you.
Well, Pinterest is the same. No really, every time I look on Pinterest for blog post ideas I feel warm and fuzzy inside because of all the little gifts I get - gifts being new ideas.
Here’s how you do it:
Choose a topic according to your niche. For example, if you are a health coach who focuses on fertility support choose the topic “fertility.”
Go to the Pinterest search bar and type in “fertility blogs.”
Scroll through the results and Madlib like crazy. For example, if a pin shows up that says, “Fertility signs when breastfeeding” you could take that and write an article on, “New Moms: Five Fertility Signs to Look For While Nursing.”
Put a spin on it and make sure you’re not copying content, but rather drawing inspiration.
Bam! If you do this for thirty minutes you’ll have a month of blog ideas, believe me!
Are you a visual learner? If so, you will love AnswerThePublic. It’s an SEO keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’ and ‘will’.
I believe the free version of this tool allows you to make two searches a day so you will want to be sure of your keywords before creating a search cloud.
You can use a lot of the 5 W questions to create blog posts that go in-depth on various health topics in sort of a top-of-funnel content strategy.
There is also a comparison section for keywords with ‘and’, ‘like’, ‘versus’, ‘vs’ and ‘or,’ and an “A-Z” alphabet section.
Since question queries usually prompt featured snippets on Google, AnswerThePublic is the best tool for finding these questions. Getting your blog featured in a snippet can position you as an authority and provide ongoing exposure for audiences you want to reach. It also helps when you write content on these blogs in list-style answers.
Now that you know these three strategies to find blog post ideas your health blog should be up and running in no time! As a health coach, you definitely don’t need to spend any more time staring at a blank screen or feeling overwhelmed with an empty brain.
Marketing ideas are everywhere, you just have to know how to dig them up!
In fact, I’ve created this checklist of 52 blog post ideas for health coaches to help you when you really feel stuck in a rut.
This checklist has 52 fresh ideas that you can use for your blog. It covers topics in holistic health so no matter what your niche is you will be able to find inspiration.
Topics include nutrition, gut health, hormone health, non-toxic living, stress management, and women’s health. If you want to blog once a week for a year this checklist is the perfect tool for you with 52 different ideas!