Updated: Feb 9, 2021
Is your functional medicine practice at a standstill? Are you struggling to book new clients? If your functional health practice is stuck check out these three secrets to grow your clinic! You’ll learn how a functional health practitioner can grow their practice using inbound marketing techniques.
You likely became a functional health practitioner because you have a huge heart for helping others. You also probably went through your own personal struggle with conventional medicine and chronic pain or illness. You’ve got all the things a great naturopath needs: personal experience, medical knowledge, and a passion for people. So why isn’t your functional medicine practice growing?
Is your Functional Medicine Practice Stuck?
Let me tell you a story about a health professional who was able to give his practice new momentum. Where I live there is a high concentration of active people. It’s a melting pot of military personnel and tourists. That means there are also a lot of health professionals to care for the active lifestyles of the people living here. One such health professional is a physical therapist.
In this saturated market it’s hard for any one particular PT to stand out. However, that’s exactly what PT2Go was able to achieve! This is their slogan:
More than Physical Therapy. Providing services to allow your body to move optimally and perform at it's best at a location that best suits you!
They’re a mobile physical therapy and sports medicine practice! Rather than get stuck in the mix of other PT clinics, they’ve innovated their business model. The reality is, as a motivated functional health practitioner, you’ve probably created a practice that patients need and want. The problem is that you're inundated with competitors who have ALSO created a practice that patients need and want.
You spend all your marketing dollars trying to make your services more attractive to potential clients, but so do your competitors. It’s a vicious never-ending cycle.
The good news is that there is a way to become “unstuck” without drastically changing your business model.
Three Secrets to Grow your Functional Medicine Practice
Growing your functional medicine practice is as simple as differentiating yourself from the competition. Although, that’s easier said than done. The key is to be both unique and share value. The way to do that? Inbound marketing.
Utilize Inbound Marketing
The three secrets I’ll be sharing in this article originate from the concept of inbound marketing. Also known as content marketing, it’s basically a strategy to build relationships. According to hubspot, inbound marketing is…
“A business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.”
So without further ado, let’s get into the three secrets to grow your functional health practice!
Secret #1 Offer Freebies
Do you remember when indoor malls and food courts were a thing? I would walk through the food court as a kid to grab all the free samples before choosing where to eat. Not only was I excited to try something for free, I was also curious to know which restaurant offered the best food. A free sample helped me decide.
Nowadays, I get excited for my free birthday Starbucks drink...I’ve grown older but food still seems to be my motivating factor.
Offering a freebie as a functional medicine practice does the same thing for your patients as the free food samples did for me. It piques their interest and shows you have something to offer them.
The idea of a freebie isn’t innovative in itself, but there’s potential to create a wholly unique, innovative offering. Not only will this show your patients your own values, it will also give them something meaningful and useful. It’s the start of a relationship.
Secret #2 Engage on Social Media
You don’t need me to tell you how powerful social media can be. What I will tell you is that as a functional health practitioner, you want to make sure you’re using it effectively. While posting consistently is important, showing your face and engaging with your followers through DM’s and comments is equally as important.
No, you don’t need to start making Instagram reels dancing in front of your camera. You do need to treat the first line of every caption like a headline. You also need to start reaching out to potential clients and take the time to have meaningful conversations.
Secret #3 Maintain a Blog
Patients don’t want to be advertised to, they want to be educated. The best way to educate your potential patients is through a blog. Today consumers are highly skilled at ignoring sales pitches and finding the answers themselves. Marketing has to evolve. Blogging is no longer a simple hobby for stay at home moms, it’s a real business strategy.
Here is a list of just a few of the benefits of blogging:
Personalizes your practice
Helps you stand out
Drives organic traffic to your website from search engines
Can be repurposed for social media
Establishes credibility and trust within your community
Provides critical health information
Case Study: Dr. Ashley Turner
I want to leave you guys with a concrete example of what it looks like to use these three secrets to grow your functional medicine practice. While I have not personally worked with Dr. Ashley Turner, she is a functional health practitioner who I deeply respect. She’s also great at marketing the chiropractic and functional health clinic she and her husband own!
Freebie: Dr. Ashley Turner has her own website in addition to the website of their family clinic. On her website she offers free downloadable meal plans and a recipe for healthy non-egg/non-grain dinner rolls.
Social Media: Dr. Turner has an Instagram account with almost 10k followers, but you’ll always see her responding to comments and sharing information on her stories. Her Instagram posts are informative and engaging. Here is an example of a great post by Dr. Turner. The first sentence functions as a headline and the body of the caption tells a relatable story with information about their practice! It’s accompanied by a beautiful photo.
Blog: The blog on the Restorative Wellness Center’s website is updated consistently. The articles are educational and entertaining. They contain information of a scientific nature as well as practical information. Each blog post also ends with a call to action to bring the audience to their logical next step.
Hire a Content Writer
If this all seems overwhelming to you, don’t worry. As a content writer for health professionals I can take the worry out of words for you! Please head on over to my contact page to submit a form and I’ll get back to you in one to two business days.